Make Your Brochures Work For You!
It's understandable to want to project a glossy image, but does it really matter more than the relevancy of the message and the tone you set? If you have the right message for a tightly targeted audience, then brochures can bring in real returns. But please, please, please don't produce brochures for the sake of it - they should only be part of your marketing mix if you can get them to generate more in sales than they cost to produce.
Businesses have a terrible tendency to think about brochures the wrong way round. Incredibly many people talk to a designer or printer, before they have a clear idea of what they want to deliver. Don't make this mistake. Our expertise is to make the best out of your material, but we are not experts in your area, you are!
For the small business, I again question that they should be an automatic part of the marketing mix.
That said, if you've got a great product and a clearly defined target market then this can help you make your brochures work. And the beauty of brochures, like other kinds of direct marketing, is that if you can find a message that works you can roll it out, and repeat your success.
It's understandable to want to project a glossy image, but does it really matter more than the relevancy of the message and the tone you set? If you have the right message for a tightly targeted audience, then brochures can bring in real returns. But please, please, please don't produce brochures for the sake of it - they should only be part of your marketing mix if you can get them to generate more in sales than they cost to produce.
Businesses have a terrible tendency to think about brochures the wrong way round. Incredibly many people talk to a designer or printer, before they have a clear idea of what they want to deliver. Don't make this mistake. Our expertise is to make the best out of your material, but we are not experts in your area, you are!
For the small business, I again question that they should be an automatic part of the marketing mix.
That said, if you've got a great product and a clearly defined target market then this can help you make your brochures work. And the beauty of brochures, like other kinds of direct marketing, is that if you can find a message that works you can roll it out, and repeat your success.
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